Rainbow is a mall with built-in demand!
The mall is adjacent to Sherwood Estate - a huge residential projects with twelve hundred apartments, striding towards completion. It is right next to Sugam Park, another modern housing complex of six hundred flats, already completed. Next to it is Nilachal Complex and five minutes away lies Dream Park, with about three hundred flats. Thus Rainbow will enjoy a captive market of about two thousand families, each with a modern mindset and lifestyle needs. But that's not all!

On the other side of the road is Narendrapur Ramakrishna Mission, a huge and famous residential school and college. The parents visiting their wards will find RAINBOW an ideal place for their needs and wants. The college crowd will love a movie here, or a quick bite for a change. Building up the daily footfall here to enviable levels.

The mall area is a mix user zone - institution, retail, commercial and residential with a dominance of high street retail market.